National color trends make headlines. But, what about those at the local level? How important are they, and how are they determined?
Local color trends tend to take their nod from those found on the national level. They may be hues that combine nicely with, are an extension of, or act as an accent to national trends. While paint color trends can be shaped by public opinion, they are defined by purchases. Yet, prior to any significant difference in buying habits taking place, several other key deciding factors have already occurred. Factors that color consultants working in a paint store will pick up on quite readily.
Color consultants based in paint stores are privy to information that others likely are not. First, they conduct countless color consultations allowing them to quickly pick up on the resulting commonalities. Second, they’re able to quite literally put their fingers on one of the most telling ways of predicting a trend. The paint color chip. That’s right. I’ve found that paint color chips are an excellent way to determine the pulse of local color trends in a community.
Local Color Trend Determiner
Every time you are wowed by the gorgeous color chip displays at your local paint store, you’re looking at my secret predictor of local color trends. In order to keep the displays looking fresh, the color chips must be replenished on a frequent basis. At the store I work in, Bloomington Paint & Wallpaper, that responsibility falls upon me. I’ve found paint color chips are a perfect indicator of a hue’s popularity. The more often a color needs replacing, the more relevant it is as a color trend contender.
Over the last year, I’ve noticed a sizable uptick in the number of blue hued chips leaving the store. While I have visible proof of this trend, it’s something I could have predicted several years back. When gray took the country by storm nearly six years ago, homeowners praised its versatility and deemed it the new neutral. But with all of it’s sophistication many people came to realize that the color doesn’t provide a warm and fuzzy feeling, and in fact, can leave one feeling cold. For these reasons shades of blue started to pique interest on the local scene of Bloomington, Indiana.
Ways to Incorporate the Blue Hue
If you’ve enjoyed the soft muted effects of gray but want to tap into the blue trend, dusty shades of silvery blue, or green-based blue will be the first shades you’ll want to explore. Colors such as Benjamin Moore’s 1585 Wales Gray, 1586 Silver Mink, or 1563 Quiet Moments, and 1564 Beach Glass come to mind.
For those wishing to keep their walls predominately gray but bring them to life with an accent color, try clean, brighter renditions of blue. The addition of a more vibrant color will do the trick. Look to energetic hues such as 776 Santa Monica Blue, 726 Rendezvous Bay, or 804 Chicago Blues. Each of these deeper blues will bring fresh interest to your current gray decor.
What if you don’t wish to expand upon, or mend, the gray trend found throughout the country? Maybe you want to update your home to the latest local (Bloomington,Indiana) color movement? The following suggestions are for you. Try AF-540 Constellation a soft, pale shade, or the bolder, deeper AF-505 Blue Echo. Any of these will display the local, current blue trend beautifully and ensure your home is among the most beautiful and fashionable.