Benjamin Moore Paints
The Benjamin Moore paint company was founded in 1883 and is widely known as the paint industries leader and top innovator. Because of this homeowners, builders, remodelers, and painters trust that a can of interior paint with the Benjamin Moore name on the label is a quality product. They have no doubt it will stand the test of time (and grime) of their walls.
Instinctively we know that top quality products utilize premium ingredients which cost more than the cans found at a big box store. This can lead one to believe that top quality paint is outside their financial reach. In fact, I’m going to help you re-frame that notion!
Rather than skimp on the product that beautifies your walls with color, and protects them from wear and tear, I’d rather teach you the ins and outs of financially savvy paint purchasing. That’s where the idea for this Benjamin Moore splurge and save list came from.
Over the years I’ve advised plenty of clients that desired top quality paint but were afraid its cost would be beyond the confines of their budget. My clients now know that simply isn’t true. That is, as long as you use the secrets I’m about to share.
The Aura Collection – Innovative technology that ensures a zero VOC product that stands up to wear and tear while staying true to its color. This is a full coverage paint that looks gorgeous on walls. It comes in Matte, Eggshell, Satin, and Semi-Gloss finishes.
The Regal Select Collection – Also a zero VOC product, Regal Select paint is the updated version of the paint Benjamin Moore built its reputation on. And, it cleans up very nicely. It comes in Matte, Eggshell, Satin, and Semi-Gloss finishes.
The BEN Collection – Originally created for millennials new to the paint purchasing world BEN has a strong following, and for good reason. It’s simple to use, has zero VOC’s, and a great price point. What’s not to like? BEN comes in Flat, Eggshell, and Semi-Gloss finishes.
The Ultra Spec 500 Collection – This contractor product is purchased by painters and homeowners alike. If you want an entry-level price tag Benjamin Moore product, this may be what you’re looking for. Ultra Spec 500 is available in Flat, Low-Sheen, Eggshell, and Semi-Gloss sheens.
Benjamin Moore Paints: Splurge #1
Bathrooms – Bathrooms come in first place on my Benjamin Moore paints Splurge list.
Not only do they get a ton of use, they are high moisture (thus mildew) areas where we go to rid ourselves of the day’s dirt.
We’re talking weeping walls, water splotches, and grime… all of which require the best available paint. For this reason, I suggest laying out the money for Benjamin Moore’s Aura Bath & Spa paint.
Contrary to popular paint physics belief, this matte finish paint was created with moisture ridden areas in mind. Use this paint if you want a long-wearing finish that wipes clean with a damp rag and eliminates the fear of moisture marks running down the wall.
Benjamin Moore Paints: Splurge #2
Kitchens – Kitchens are a very close #2 on the list of paints to intentionally splurge on. Because they’re popular home hang-outs, you’ll want a paint that not only looks good but can take good cleaning.
The Aura collection of paints has color lock technology that prevents paint color rub off which is so important in a kitchen. Cooking creates messes that inevitably end up on the wall in some way, shape or form. Aura was created with technology that allows you to truly wipe the wall clean while leaving the paint intact.
If you’re painting a kitchen, consider Aura in either Eggshell or Satin finish. This will allow you to clean up cooking splatters with the most ease.
Benjamin Moore Paints: Splurge #3
Hallways & Stairwells – Hallways and stairwells handle a lot of traffic making them another area that requires a high-quality paint. Whether they’re narrow and the walls get continually rubbed against or little hands are part of the household, paints that stand up to cleaning and touching are key here.
My suggestion for hallways and stairwells is to use either Aura Matte or Regal Select Matte finish paint. Due to the fact that hallways and stairwells tend to receive periodic nicks and dings, a Matte finish paint is perfect. It touches up the best of all finishes and will give you the best chance of spot repairing/repainting.
Benjamin Moore Paints: Splurge #4
Children’s Playrooms & Bedrooms – In my opinion, all children’s playrooms and bedrooms should be painted with Aura paint period. I promise. The first time you need to wash a little one’s crayon artwork from the wall, you’ll thank me. Using paint from the Aura collection in children’s bedrooms and playrooms will save you time and money (in the long run) for several reasons.
First, Aura’s durability goes well beyond that of big box store paint giving you many years of beautiful wear. Second, the fact that this paint can be scrubbed without removing large swaths of color prevents the need for frequent paint touch-ups. And third, Aura guarantees two coat coverage in (and over) any color. This comes into play when your child wants to change their navy walls to lime green. Big box store paint will require at least a third coat of paint saving you both time and money.
My suggestion for children’s playroom or bedroom walls is Aura Eggshell finish. Unless, of course, you’re afraid you have a prolific graffiti artist on your hands in which Aura Satin finish could be the better choice.
Benjamin Moore Paints: Save #1
Closets – Closets are the first space on my Benjamin Moore paints Save list. Yes, closets take wall abuse but they’re rarely a space that’s seen by anyone besides the user. They also tend not be the first walls we think to wash during Spring Cleaning.
My best recommendation for closet walls is Ultra Spec 500 paint (contractor’s grade) in Eggshell or Semi-Gloss finish. And, check out this article on the #1, very best, and most practical color to paint your closets.
Benjamin Moore Paints: Save #2
Ceilings – Ceilings comprise a large portion of paintable space in the home. In addition, it’s a space that nearly never gets touched and is rarely cleaned. For this reason, saving money by using an economical paint makes good sense.
Ultra Spec 500 Flat finish paint is my recommendation for ceilings. It’s well priced, covers well, and conveniently comes in both gallon and five-gallon buckets.
Benjamin Moore Paints: Save #3
Formal Dining and Living Rooms – Formal Dining and Living Rooms are special occasion rooms. Special occasion rooms are used infrequently and sporadically making them areas that don’t require the best paint on the market.
My money saving suggestion for these formal rooms is BEN Eggshell finish paint. While economical, it’s Benjamin Moore’s mid-grade paint with a great price point. You may be tempted to use the BEN Flat finish paint, but understand it isn’t a washable finish. If you can imagine a time down the line where you may want to wipe down the walls, stick to BEN’S Eggshell finish.
Benjamin Moore Paints: Save #4
Garage Walls – Last on my list of rooms or spaces to paint with less costly paint is the garage. Garages are frequently utilized as multi-functional spaces acting as storage to yard supplies and athletic gear to full out workshops.
While I do believe a washable finish is important in a garage, I think you can get this with Benjamin Moore’s low priced Ultra Spec 500 line. Make sure to use the Eggshell finish rather than Flat or Low Sheen to ensure the walls can be easily cleaned up.
Final Thoughts on Benjamin Moore Paints
It’s true. I’ve worked in a Bloomington Indiana paint store, and specified Benjamin Moore paints, for nearly eleven years. While we’ve sold plenty of products, I always come back to the Benjamin Moore lines because of their quality, performance, and reliability. When specifying Benjamin Moore paints I know that I can trust the color and sheen to be true from gallon to gallon, and the innovation is second to none.
So, now that you know how to properly splurge and save on Benjamin Moore paint products, do you wonder how I arrived at my finish recommendations for this article? If so, head on over here to read my epic guide to paint sheen selection.