Every day I witness empty-handed customers peruse the chip rack for 2-3 minutes before making their way to the paint counter with what they hope will be the “perfect” color. There they place an order for several gallons of paint and blissfully walk out to their cars knowing they checked one more thing off their “to do” list. The trouble is, selecting paint colors is a several step process and these individuals have reduced it down to one. And, to make matters worse, instead of purchasing a sample pint of their color to make sure it’s to their liking, they purchase several gallons of it. Colors are custom tinted at paint stores so what you walk out with you own until the end of time.
I could go on and on about how difficult it is (even for me) to select a color based on a 1″ x 2″ paint chip, without even discussing the differences you may encounter due to the lighting at the paint store versus your home. Even when I select a colors for my customers I insist they take home pint samples to try rather than making their final decision on the fly. A customer today told me he was going to, “throw all caution to the wind” and forgo sample cans. Even after he’d already admitted to purchasing multiple gallons of premium paint in a color that he ended up disliking on the wall! His insistence of bypassing the crucial step of sampling cost him $144 rather than the $6.00 a sample would have run him. So, the next time you’re overwhelmed looking at the chip rack and want to skip sampling in order to save time, don’t. Or do, and plan on re-visiting the store to ask for my help in determining the correct color. At that point, I’ll insist on sending you home with a sample to ensure you love your new color.